A mobile first platform designed to modernize the digital experience, strengthen brand storytelling, and create a more connected ecosystem across content, culture, and commerce.
A Modern Digital Expression of a Legacy Brand.
Year
2024
Client
Black & Mild
The Challenge
Black & Mild has long held a recognizable place within culture, but its digital presence lacked the energy, flexibility, and cohesion needed to reflect the brand today.
The opportunity was to reimagine the experience through a more modern lens, creating a platform that feels expressive, immersive, and built for how audiences engage across devices. The goal was not simply to redesign the website, but to create a scalable digital foundation capable of supporting storytelling, campaigns, products, and ongoing engagement.
Flexible Content Ecosystem.
Layouts were designed to feel immersive and easy to navigate, balancing bold visual storytelling with clear structure and usability. Content, products, and campaign moments are surfaced in ways that feel dynamic while remaining simple to browse and interact with.
Strategy and Design Working Together.
The experience was designed to balance brand expression with usability and performance.
A flexible system of layouts, components, and content structures allows the platform to evolve over time while maintaining consistency across touchpoints. The visual language leans into contrast, motion, and bold editorial composition, helping the brand feel more contemporary while preserving its recognizable identity.
Building a Flexible Content Ecosystem.
The platform was designed to support a wide range of content and campaign needs, from product storytelling and promotions to culture driven editorial experiences.
Modular components allow content to scale efficiently while maintaining visual consistency and usability across the experience. This creates a system that supports both everyday updates and larger brand moments without requiring the platform to be rebuilt around each campaign.
Built for Longevity and Adaptability.
The experience was designed as a long term digital foundation, not a temporary campaign destination.
By combining scalable systems with a flexible visual framework, the platform can continue evolving alongside the brand while supporting future initiatives, launches, and engagement opportunities. The result is a more modern and connected digital presence that strengthens how the brand shows up across channels.
The Outcome
A Modern Digital Ecosystem Designed for Brand Storytelling and Scale.
The result is a platform that transforms the brand’s digital presence into something more expressive, flexible, and engaging. By aligning storytelling, products, campaigns, and mobile experiences into one cohesive system, the platform creates a stronger connection between the brand and its audience across every touchpoint.
Brand expression
Modern & Immersive
A more modern and immersive digital identity.
Flexible systems
Evolving Campaigns
Built to support evolving campaigns and content.
Connected experience
Effective Storytelling
Bringing storytelling, culture, and products into alignment.
Explore More Work
Apple Retail
Apple Retail
LIVE2RE Web Loyalty Platform
LIVE2RE Web Loyalty Platform
Parker Institute for Cancer Immunotherapy
