Life Storage needed a modern digital experience that simplified how users searched, compared, and reserved storage units across desktop and mobile. The goal was to create a clearer, more accessible platform that balanced business goals with ease of use.
Life Storage Website Redesign.
Year
2024
Client
Life Storage
The Challenge
The redesign focused on improving search visibility, streamlining account and reservation flows, and creating a responsive system capable of supporting the scale of a rapidly growing national brand.
Life Storage operated across a large network of locations, each with varying unit sizes, pricing structures, promotions, and availability. The challenge was creating a digital experience that organized this information clearly while helping users quickly move from research to reservation. The platform also needed to function seamlessly across devices, ensuring users could browse, compare, and manage storage options just as easily on mobile as they could on desktop.
Thinking Mobile First With Search and Comparison in Mind.
The experience was designed mobile first from the beginning, prioritizing fast access to pricing, availability, and location information.
Search flows and comparison tools were simplified to help users quickly evaluate options without unnecessary friction. Clear hierarchy, focused interactions, and responsive layouts ensured the experience remained intuitive across every screen size and browsing context.
Designing for Clarity and Ease of Use.
Storage is often tied to stressful moments like moving, downsizing, or relocation.
The experience was intentionally designed to feel simple, approachable, and easy to navigate during high intent decision making moments. From pricing visibility to reservation flows and account management, every interaction focused on reducing friction and helping users move through the process with confidence.
Building Flexible Account and Reservation Systems.
Beyond the marketing site, the platform included account management experiences that allowed users to reserve units, manage billing, and access location information through a cohesive interface system.
The visual language remained consistent across customer touchpoints, helping unify the broader digital ecosystem while creating a more connected experience between marketing, reservations, and account management.
The Outcome
A Clearer, More Accessible Digital Experience.
The result was a responsive digital platform designed to simplify how users search, compare, and reserve storage solutions across devices. By improving usability, organizing complex information more clearly, and creating a scalable design system, the platform helped modernize the Life Storage experience during a period of significant company growth prior to its eventual merger with Extra Space Storage in 2023.
User experience
Simplified journeys.
Search and reservation flows designed to reduce friction and improve usability.
Responsive system
Mobile first thinking.
A cohesive experience built to perform seamlessly across every device.
Digital platform
Built to scale.
Flexible systems designed to support growth across locations, accounts, and services.
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