Opening an IRA is as easy as 1-2-3 with Thrivent Mutal Funds.

While working at Razorfish, I had the opportunity to bring to life some campaign work that focused on mutual investments.

Year

2018

Client

Thrivent Mutal Funds

Thrivent Mutual Funds
The Challenge

The main objective form the client was to build out a cross platform campaign that can engage the consumer in a playful way. We set out to achieve this by creating fun puzzle games in print ads, that were interactive and capable of being scanned to submit an answer for a chance to win a prize.

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Banner design and telling a story.

We strived to build out a campaign that was fun and interactive. Imagine walking down the street and you see a bus stop ad with a little game you can quickly interact with to learn some thing new. From that we built out banner ads that carried the same energy and fun with the visual approach and puzzles we presented tot he user. Making learning fun.

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Teaching the consumer about investing.

Allowing the consumer to learn while taking in the advertising work was key to the success of this campaign. Thrivent wanted to empower the customer with learnings around the financial world. With that established trust, the client hoped that a consumer would then feel more comfortable opening an account with the company. We accompanied the lessons with fun graphics and copy to keep it lighthearted as well.

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The Outcome

A Modern Marketing Ecosystem For Apple Card Designed To Scale Across Campaigns, Features, and Everyday Use.

Brand elevation

Premium product expression

A refined digital presence built to communicate benefits, offers, and everyday value with clarity.

Scalable foundation

Modular marketing system

Flexible page patterns designed to support product stories, campaign moments, and future growth.

Responsive experience

Cross device consistency.

A seamless experience across desktop and mobile that kept the Apple Card story clear.

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