A connected platform designed to simplify claims management, improve accessibility, and give users clarity during complex and often stressful moments.
A Reactive Mobile First Insurance Claims Experience.
Year
2018
Client
Gallagher Bassett Services, INC
The Challenge
Managing an insurance claim is rarely straightforward. Information is fragmented, communication can be slow, and users are often left unsure of what happens next.
Gallagher Bassett set out to improve this experience by making claims more accessible, transparent, and easier to manage. The opportunity was to design a mobile first platform that brings everything into one place, giving users real time access to the information and actions they need.
Designing Mobile First.
The experience was designed around mobile as the primary touchpoint.
Users need quick access to information in real time, often in situations where clarity matters most. The interface prioritizes speed, readability, and simplicity, ensuring key actions are always within reach. Mobile becomes the center of the experience, not an extension of it.
Simplifying Navigation and Interaction.
The structure of the experience was designed to reduce cognitive load and make navigation intuitive.
Complex claim data is organized into clear, actionable sections, allowing users to quickly find what they need without unnecessary friction. Interactions are predictable and consistent, helping users move through the experience with confidence.
Designing for Continuous Engagement.
The experience introduces a feed driven model that surfaces updates, reminders, and key actions in real time.
Notifications, payment updates, appointment reminders, and messages are brought forward in a way that keeps users informed without requiring them to search. This creates a more active and responsive experience, helping users stay connected to their claim throughout the process.
The Outcome
A Clearer, More Accessible Claims Experience.
The result is a platform that transforms how users interact with their claims.
By simplifying access, organizing information, and improving communication, the experience creates a more intuitive and supportive journey during moments that matter most.
Clarity
Simplifying the Complex
Bringing structure to a complex claims process.
Accessibility
Critical Information
Putting critical information in users’ hands, anytime, anywhere.
Connection
Connecting Users
Linking users, data, and support into a single experience.
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