Reimagining Recipes and Rewards in a Mobile First Experience for Kellogg’s.

Year

2025

Client

Kelloggs’s Application Design

Kelloggs
The Challenge

A connected platform that brings together content, commerce, and coupons into a single, intuitive experience built for how people actually browse, plan, and shop.

Coupons have long been part of the shopping experience, but the way people interact with them has not kept up. They are fragmented, easy to forget, and disconnected from how decisions are actually made.

The opportunity was to rethink the experience from the ground up. Not as a collection of offers, but as a system that connects inspiration, products, and rewards in a way that feels natural, useful, and easy to act on.

Leveraging Integrated Data for Personalization.

The platform uses behavioral and product data to surface content and offers that feel relevant to each user.

Recipes, products, and coupons are not presented in isolation, but as part of a connected experience. Instead of asking users to search for value, the system brings it forward, aligning recommendations with intent and making discovery feel truly effortless to the consumer.

Designing for Cooking and Shopping in Context.

The experience is built around real moments. Planning meals, browsing recipes, and shopping for ingredients.

Recipes act as the entry point, guiding users from inspiration to action. Ingredients connect directly to products, and coupons are surfaced at the moment they are most useful.

This creates a more fluid path from idea to purchase for the consumer, removing friction and making the experience feel cohesive from start to finish.

Designing a Clear and Usable Experience.

The interface prioritizes clarity, speed, and ease of use. Content is structured to be quickly understood, while interactions remain simple and predictable.

A consistent system of components and layouts allows the experience to scale while maintaining usability across features and flows. Every interaction is designed to reduce effort and keep users moving forward.

Making Coupons Work in the Real World.

Traditional coupon experiences require effort. Searching, clipping, remembering, and applying at the right moment.

This system removes that friction by integrating offers directly into the experience. Coupons are surfaced contextually, tied to products and recipes, and ready to use without disruption. The result is a more natural and effective way to access value, one that aligns with how people actually shop.

The Outcome

A Connected Experience for Recipes, Shopping, and Rewards.

The platform brings together content, commerce, and incentives into a single cohesive system. Recipes inspire action. Products are easily accessible. Coupons are integrated seamlessly into the flow. Each part reinforces the other, creating an experience that feels simple on the surface but is powered by a thoughtful and scalable foundation underneath.

Program Scale

4M+

Coupons accessed through the platform.

Retail Reach

1M+

Active users engaging with recipes and rewards.

System Adoption

500+

Connected products across the experience.

Explore More Work