A Mobile First Platform Driving Sustainable Behavior.
A connected loyalty experience designed to engage users, incentivize action, and make sustainability measurable, visible, and rewarding.
2023
Client
LIVE2RE
The Challenge
LIVE2RE is built on a simple but ambitious idea. Sustainability only works if people participate.
While the company developed a full ecosystem spanning recyclable products, closed loop collection, and infrastructure, the missing piece was engagement. The opportunity was to design a platform that connects everyday actions to real impact, making sustainability not just possible, but motivating and visible to the user.
I Led the Design of the Experience End to End, From UX Through UI, Across Desktop and Mobile.
This included defining the product structure, designing a scalable system, and creating a visual language that could bring clarity and energy to a complex ecosystem. The goal was to translate infrastructure into something users could understand, engage with, and feel part of.
The Platform Transforms Recycling From a Passive Behavior Into an Active Experience.
Users scan products, track their contributions, and receive rewards for participating in the system. Each interaction reinforces the larger mission, connecting individual actions to measurable impact and creating a sense of progress over time.
Designing a Fully Responsive System.
The experience was designed to work seamlessly across devices, ensuring accessibility wherever users engage.
Mobile becomes the primary touchpoint for scanning and interaction, while desktop supports deeper exploration, tracking, and account management. A unified system ensures consistency while adapting to the context of each device.
A Mobile First Loyalty Experience.
LIVE2RE is a first-of-its-kind loyalty platform designed to engage and reward consumers for participating in sustainability initiatives.
The experience is designed around ease and immediacy. Users can quickly scan products, view rewards, and track their activity without friction. The interface prioritizes clarity and speed, making participation feel simple and intuitive. By reducing effort, the platform increases engagement and encourages repeat behavior over time.
A System Built for Scale and Complexity.
A flexible design system framework was developed to support the scale and complexity of the platform. Components were designed to adapt across features, states, and content types, enabling consistency while supporting growth. This system allowed the platform to evolve over time while maintaining clarity and cohesion.
Designing the End to End Consumer Journey.
The experience connects multiple moments across the user journey, from product interaction to reward and reflection.
Each touchpoint is designed to reinforce the system, creating a continuous loop between action, feedback, and motivation. This transforms sustainability from a single action into an ongoing behavior.
Aligning Experience with Sustainable Innovation.
LIVE2RE’s broader ecosystem combines products, collection systems, and engagement into a unified solution.
The platform brings this to life for users, making the system visible and actionable. By connecting infrastructure to experience, the design helps translate a complex sustainability model into something people can understand and participate in.
The Outcome
A Mobile First Platform for Participation and Impact.
The result is a platform that turns sustainability into something tangible. Users are not just informed. They are involved. By connecting behavior to rewards and impact, the experience creates a stronger relationship between individuals and the system they are part of.
Decision making
Engagement.
Turning everyday actions into meaningful participation.
Scalability
Systems.
A scalable platform connecting behavior, data, and rewards.
Usability
Impact.
Making sustainability visible, measurable, and motivating.
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