While working at Razorfish, I had the opportunity to help design and build a large scale CMS driven platform for Eaton. The experience needed to support a massive volume of technical content, product information, and industry specific storytelling while remaining flexible enough to scale across teams, markets, and future business needs.
We make what matters work.*
Year
2019
Client
Eaton Energy
The Challenge
The result was a modular digital ecosystem designed to balance usability, performance, and long term scalability across both customer facing experiences and complex backend systems.
The challenge was to modernize an already expansive digital platform while simplifying how users navigate highly technical information across products, industries, and services. The experience needed to support both front facing storytelling and a deeply structured CMS environment capable of managing large volumes of content efficiently across multiple teams and business units.
Creating Design Systems Using Components.
A flexible component based system was developed to support the scale and complexity of the platform.
Reusable modules allowed teams to efficiently build pages while maintaining consistency across layouts, navigation, content structures, and interactions. The system was designed to evolve over time, giving Eaton a scalable digital foundation capable of supporting future products, industries, and content needs without rebuilding the experience from scratch.
Balancing Product Information and Storytelling.
The experience was designed to organize complex information into clear and approachable digital journeys.
Product content, technical specifications, and industry solutions were structured in ways that made exploration feel intuitive rather than overwhelming. Careful attention was given to hierarchy, readability, and navigation patterns, helping users quickly find relevant information while still supporting broader brand storytelling throughout the experience.
Integrated Content and Native System Connections.
The platform was designed to work seamlessly with Eaton’s broader digital ecosystem, integrating dynamic content feeds, product systems, and structured backend data into a unified experience.
By connecting CMS driven content with native platform functionality, the experience allowed teams to efficiently manage updates while ensuring information remained accurate, scalable, and easy to maintain across the site.
The Outcome
A Scalable CMS Ecosystem Built for Complexity.
The result is a modern enterprise platform designed to support large scale content management, technical product storytelling, and long term digital scalability. By combining modular systems, structured UX thinking, and flexible CMS architecture, the platform gives Eaton a stronger digital foundation capable of evolving alongside the scale and complexity of the business.
Enterprise scale
Flexible systems.
Component driven design built to scale across products, industries, and teams.
Structured UX
Clear journeys.
Complex technical information organized into intuitive user experiences.
CMS foundation
Built to evolve.
A scalable digital platform designed for long term growth and content flexibility.
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