Within weeks, I was tasked with standing up a 60-person multidisciplinary creative organization capable of supporting Apple Retail’s global Channel Programs across multiple workstreams.

designed the full team structure across UX, UI, production, and system design, personally interviewing and vetting every hire across both US and nearshore markets. I established a hybrid operating model that balanced quality, cost efficiency, and time zone alignment, ensuring the team could move at the speed required while maintaining Apple level craft.

In close partnership with Apple stakeholders, I helped define embedded workflows, escalation paths, and collaboration models that integrated seamlessly into their internal systems. I also secured and operationalized physical space to support on site collaboration when needed.

In parallel, we built a nearshore team in Colombia to expand production capacity without compromising design rigor. I personally interviewed and selected each team member to ensure cultural alignment, long term sustainability, and a consistently high creative bar.

The result was a bespoke global creative organization built from zero to fully operational scale within months, designed specifically to meet the complexity and standards of one of the most demanding brands in the world.