Designing a New Brand and Digital Presence for Level Studios.
2024
Client
Level Studios (Publicis Groupe)
More Than a Mark. It’s a Visual Embodiment of the Agency’s Values: Balance. Simplicity. Elevation. Collaboration.
At the center is a mark designed to reflect balance between bold ideas and strategic precision, creativity and execution. Its simple geometric form creates a sense of structure and alignment, while its minimal expression keeps it clear, confident, and memorable.
More than a mark, it establishes a foundation for the brand. One built to unify, scale, and adapt across every touchpoint.
Balance, Built In.
The logo was designed to reflect the balance at the core of Level’s approach, bold thinking paired with strategic clarity, creativity shaped by purpose, and ideas brought to life through collaboration. Its simple geometric form creates a sense of structure, alignment, and forward motion. In black and white, the identity feels direct, confident, and memorable without unnecessary complexity.
The logo establishes a clear visual foundation for Level, built to unify teams, express ambition, and strengthen the brand’s presence across every touchpoint.
level.design
Consistency Across Every Touchpoint.
The identity extends beyond the website into the broader digital ecosystem, especially in high visibility spaces like LinkedIn, where perception is often formed in seconds. A refined visual language of thin, organic linework introduces a sense of motion and precision. The flowing forms feel both technical and natural, reinforcing a premium, modern presence.
Applied across social and brand touchpoints, the system brings consistency and clarity to how Level shows up publicly, strengthening credibility and creating a more unified presence across platforms.
A More Connected Brand Experience.
The goal was to create a digital presence that felt as considered as the work itself. Through a responsive system of content, messaging, and visual design, the site brings greater clarity to Level’s offering while creating a more elevated and scalable brand experience.
From identity to interface to ecosystem, the system brings everything into alignment. The result is a clearer voice, a stronger presence, and a more scalable foundation for growth.
Evolution of a Mark.
The mark evolved from Level’s existing identity into a broader system for LEVEL X, the holding company uniting Level Studios, Plowshare, and 3Share. The goal was to preserve brand equity while creating a clearer parent identity capable of connecting multiple companies under one cohesive framework.
Designed to scale, the system allows the mark to adapt from Level to LEVEL X while maintaining consistency. Establishing hierarchy, strengthening cohesion, and giving each brand a defined place within a larger whole.
The Outcome
A More Connected Expression of Level.
Brand expression
Immediate Understanding
Clear structure and hierarchy help users quickly grasp what Level does and why it matters.
Implied Movement
Built for Momentum
The experience is designed to keep users moving, guiding them naturally through content without friction.
Future Ready
Future Ready System
A flexible foundation designed to grow with the agency and support what comes next.
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